Motally has beta-launched its mobile application analytics service for iPhone and Blackberry, with support for Android and others following soon.

The mobile application tracker is designed to give developers greater insight and control over their data with features like specific event tracking, demographic data collection, and configurable delivery mechanisms. The service allows developers and publishers to learn more about their users, optimize product offerings, and maximize ROI on advertising campaigns.

"The possibilities of data we can capture and report on are nearly endless and give publishers the most flexibility to understand usage of their applications," said Arte Merritt, founder and CEO.

The addition of application analytics to Motally's existing mobile-web analytics provides one common interface for publishers and advertisers to track all their mobile services - mobile-web and applications.

"Publishers want a simplified way to see all their mobile stats - by offering both application and mobile-web tracking in one interface, Motally is solving a real business need," said Niren Hiro, an advisor to Motally.

Motally's service is a hosted solution available in a free community version and a premium enterprise version. It is easy to implement - publishers can be up and tracking in minutes.