Prepaid Hot For Business, Says Compass Intelligence

compassintelligencelogo.pngCompass Intelligence just released a new report on the US prepaid wireless market. Prepaid is the hot growth area right now, even in businesses. Small Businesses are even hotter for wireless. They employ more workers and are more mobile. Now is the time for new offers for these customers -not just bundles, but real options.

One of the key findings from Compass Intelligence's  latest survey is that prepaid options apparently have appeal in non-traditional customer segments (e.g., higher income groups and businesses), which suggests prepaid wireless has become a viable alternative for businesses and professionals, and that this may be the beginning of a broader trend in the industry: more flexible contract options.

Company‐liable accounts have been the rage in business wireless for last few years. Businesses have migrated their workers to these shared, company‐wide contracts. And, in smaller companies, employers have purchased new devices for their workforce. In 2009, it seems that business owners and decision‐makers are starting to turn to prepaid for their companies' wireless needs as shown below.

As much as 22% of respondents planning to get new prepaid devices in 2H will give one or more of those devices to employees in the company they work for. Small business owners are most likely to say so...
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Companies covered in this report include: AT&T, Leap Wireless, Metro PCS,  Sprint/Nextel (Boost Mobile), T-Mobile, Tracfone, Verizon Wireless and Virgin Mobile. The Expert Guide for this deliverable is Kneko Burney.

To get access to the FREE summary deck on this market, click on this link below, and type the words "Prepaid Wireless" in the request box.

http://www.compassintelligence.com/AboutUs/RequestInformation/tabid/71/Default.aspx.

1 Comment

I have my own business and I use a Straight Talk prepaid phone with unlimited talk, text and 30mb of data for all my business and personal phone calls. With unlimited calls I have no need of a land line so I canceled it and now I only pay $45 per month for all my calls.

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