"In what is a first to my knowledge," said leading mobile search analyst Greg Sterling, Founder, Sterling Market Intelligence and Senior Analyst for Local Mobile Search, "Superpages has brought true local search to Twitter through sp411. Twitter users can now conduct searches of the Superpages database and get results as direct messages on Twitter to their local queries. They can also retweet and share them, which makes it that much more interesting."

"We are aggressively bringing Superpages.com's local business information to where the users are," said Peter Schwab, Director of Mobile at Superpages.com. "As social media advances consumers use a variety of platforms. So whether you are using an iPhone app, a BlackBerry app, widgets, gadgets or Twitter, Superpages.com will be brought to you and finding local businesses will be easy and efficient."

Now if that isn't handy enough, the sp411 Twitter Bot also provides search capabilities for:

• Local Weather: "d sp411 weather Chicago"
• Movies: "d sp411 movies (street) (city) (state) (zip)"
• People: "d sp411 (last name, first name OR first name last name) (street) (city) (state) (zip)"
• Reverse Phone Number Lookup: "d sp411 (phone number)"
• Walking or Driving Directions: "d sp411 (walking directions OR directions) from (address 1) to (address 2)

"A version of local search has existed on Twitter for some time: asking your followers for local recommendations about places to stay, things to do and so on. One can also use Twitter search itself, though it's very hit and miss in terms of the quality of results," said Sterling. "The [sp411] service proves to be quite useful especially if you're looking for a specific business phone number or address."

Follow us on Twitter at Twitter.com/sp411.