Services and Apps Most VIP in Mobile Selections, Says SEVEN

By Reporter Wireless and Mobile News on October 6, 2009 11:33 AM

SEVEN, released results from its semi-annual user community survey. Of the more than 1,000 global subscribers who completed the online survey, the majority ranked services and applications as the key drivers in selecting a device, while device form factor and appeal ranked second. Other top factors include push email and real-time updates.

Conducted in August, the online survey included 20 questions related to mobile messaging usage, including the importance of specific applications, quality of the user experience, and expected future usage.

"Hands down, consumer and business users from all four corners of the globe feel that services and applications are most important in the device selection process," said Isabelle Dumont, senior director of marketing at SEVEN. "This belief is well-aligned with our overall strategy of working with global manufacturers and operators to integrate SEVEN push-enabled services into new devices before they even hit the shelves."

Mobile Email with High-quality User Experience is Key.

Citing real-time and automated updates along with improved battery life as key advantages of a push mobile email solution, 82% of all respondents confirmed that having a true push mobile email experience was critical to their high level of satisfaction with the SEVEN solution.

The business-user-only trend for mobile email is a thing of the past. In fact, the majority of users said they already use SEVEN for both personal and business email, and another 32% said that they use SEVEN for personal email only. The remaining 16% claimed that they only use it for work.

When asked specifically about the benefits of mobile email, 74% cited the ability to respond to email faster as a key benefit. In addition, North American users led the mobile email usage pack with 95% stating that they use the service every day, and 91% reporting that push-enabled email delivery is important.

Dumont continued, "Many of the positive comments we received from participants - from ease-of-use to the ability to receive email updates in real-time - speak volumes about what we are providing with our System SEVEN push-enabled platform of services. The fact that more than half of respondents use SEVEN mobile email for both personal and work underscores the importance of providing mobile email that can be pushed to them and easily discoverable and accessible on a single device. We were pleased to find that more than 95% of respondents said that they were satisfied with SEVEN's services and would recommend SEVEN Mobile Email to friends, family and colleagues."

Device Type Doesn't Really Matter.

The survey found daily usage of mobile email to be equally high at 90% for respondents with a touch-screen or QWERTY device, while 83% of users with 12-key devices reported using mobile email daily. Satisfaction levels with SEVEN mobile email also posted high with all three types of devices, as 98% of touch-screen devices users saying that they would recommend SEVEN to friends, family and colleagues, followed by 97% of 12-key device users and 95% of QWERTY users. In terms of the importance of push-enabled services, 91% of touch-screen users, 89% of QWERTY users and 82% of 12-key device users say that having a push-enabled mobile email service is important.

SEVEN Conducts Live Demos of Expanding Services Portfolio.

Last week, SEVEN announced that its Mobile Instant Messaging application is available for mobile operators and device manufacturers to further enhance their device and service offerings. Like the company's Mobile Email application, the SEVEN Mobile IM application is powered by System SEVEN, the industry's leading mobile push platform for mass market devices.

SEVEN will be demonstrating its Mobile IM, Email, Calendar, Contacts and other applications at CTIA Wireless I.T. & Entertainment in San Diego October 7-8, 2009. Users can experience SEVEN push mobile email today by signing up for a free trial at http://preview.seven.com/.