Telemundo launched iPhone apps, "A la Mano." Each A La Mano market and station will have its own app. There are
nine apps in total, including Chicago, Los Angeles, Dallas, Miami, New
York, San Jose, Houston, Puerto Rico and Phoenix.
The new apps feature all the informative "A La Mano" content, including news, weather, sports, entertainment, slideshows, high-quality video, lottery numbers and horoscopes, in addition to local market personalization in an easy-to-navigate design. It provides an enhanced environment for the iPhone and advertisers looking to connect with Hispanic consumers in a fresh and contemporary way.
The A La Mano iPhone Apps are available free in the U.S. in the App Store on the iPhone or in iTunes from February 3, 2010.
"Once again, we are first to market with an innovative tool for our "A la Mano" users," said Ronald Gordon, President Telemundo Station Group. "Research continues to indicate that mobile devices are a growing communication platform for Hispanic consumers, and we are meeting their desire for relevant content and information when and where they want it to be.""We are excited and pleased that Spanish-speaking iPhone users can now access Telemundo's "A La Mano/On hand," said Lee Durham, founder and CEO of LSN Mobile. "Telemundo is clearly committed to leading the Hispanic market in bringing compelling content to mobile consumers looking for accessibility and convenience, localization and personalization."
The apps are produced by LSN Mobile, using LSN Mobile's Local Wireless® media-to-mobile platform.
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