Yahoo! is going to integrate Twitter into its products, search and news.
Yahoo! users will be able to access their personal Twitter feeds across
Yahoo!'s products and properties, including the homepage, Yahoo!
Mail, Yahoo! Sports, and others.
Users will be able to update their Twitter status and share content
from Yahoo! in their Twitter stream, so they can easily share their
Yahoo! experiences with their friends and followers on Twitter.
Yahoo! Search and Yahoo! media properties like News, Finance,
Entertainment, and Sports will include real-time public Twitter updates
across a variety of topics.
Yahoo! Search users will immediately see
real-time Twitter results today.
They claim that the Twitter partnership, along with Yahoo!'s recently announced Facebook
relationship, will transform Yahoo! into a highly customizable social
experience that lets people bring together and unify their activity from
their many social experiences across the Web. Because of these
connections, anyone with a Yahoo! ID can update multiple social networks
simultaneously and stay in touch with the people and information that
matter most at every moment of the day.
"Let me try to capture the enormity of this integration in 140
characters or less: We're turning the key to the online social universe
-- you will find the most personally relevant experiences through
Yahoo!," said Bryan Lamkin, senior vice president, consumer products
group, Yahoo!. "We're also simplifying people's lives by bringing their
social worlds -- and the world --- together for easy access."
integration also provides full access to the complete Twitter public
data stream, which Yahoo! will use to improve the relevance and
freshness of content across Yahoo! properties. This will drive deeper
user engagement, and create new and compelling opportunities for
developers, advertisers, and publishers.
The real-time Search integration is available immediately. Other parts
of the integration are expected to launch later this year.