Millennial has released their latest
S.M.A.R.T. report and the mobile web increased by approximately 4%, to 69.6M users
in January,
Mobile behavior trends increased time-wise. January's average user
session time of 4:57 (min:sec), increased to 5:14 (min:sec) in
February, the longest session time we have seen since the June '09
S.M.A.R.T.
The
iPhone remains the top smartphone, followed by the
BlackBerry Curve, and
Samsung Instinct.
Android impressions
increased 25.3%; the largest month over month increase the OS has had on
our network. Apple increased once again and remained the number one
device manufacturer with approximately 39% share of impressions. Following Apple's impression share lead, the Touchscreen
category increased 17% month over month within the Device Input Method
mix and led with a 54% share of impressions.Wi-Fi also retained the largest impression share of the U.S.
Carrier Mix in February and held 26% share of impressions.
Advertisers continued to heavily leverage mobile-specific
campaign actions such as Application Download, Place Call,
Subscribe Purchase, M-Commerce, and Store Locator.
Application Download and Place Call represented the top two in February
with 31% and 29% of calls to action respectively. Together, Traffic to
Site and Application Download
represented 65% of all campaign destinations on our network, further
validation that advertisers continue to develop a persistent mobile
presence
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