iPhone apps are usually used in the evening and on the weekend notes an hourly study of iPhone app analytics data by Localytics. Mobile app usage in the US and Canada peaked at 9:00 pm EST during the week and maintained peak usage throughout weekend afternoons and nights.
iPhone app usage on weekends and weekdays is both different in usage patterns and overall scale. iPhone users generate 7% more traffic on the weekend than the average weekday. Saturday traffic ramps quickly from a morning low at 6:00 am to over 90% of peak usage by 11:00 am--and stays near the peak for the rest of the afternoon and evening.By comparison, weekday app usage is more concentrated in the evening with a slow ramp during the working day and a peak at 9:00 pm EST, when East Coast users are at home and West Coast users are commuting home.
Localytics concludes that while the iPhone may be making professional inroads, it continues to be a personal device most heavily used outside of working hours.
Heavy weeknight and weekend app usage on the iPhone suggest to Localytics that consumers are already reaching for devices that are smaller and more convenient than their desktops and laptops to entertain themselves, plan a trip, check sports scores and listen to music.
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