AT MIX10, Microsoft showcased
advancements in its developer platform technologies. The Windows 7 Phone development platform draws on Silverlight and XNA for game-like development.Windows Phone 7 Series application development combines Silverlight features for rich application development and the XNA Framework for games.
They claim that the Windows Phone 7 Series empowers millions of developers and designers to build visually stunning and immersive applications and games -- one of the industry's most profitable mobile application categories -- while taking advantage of device-specific capabilities.
Developer can leverage the accelerometer, Microsoft Locations service, notifications, accelerated video, Internet streaming, multitouch, camera and microphone capabilities.
"Windows Phone 7 Series brings together a rich application environment, powerful hardware, a fresh approach to software and a smart new design," Belfiore said. "It was designed to generate incredible opportunities for developers and designers to quickly and easily deliver compelling applications and games. With the best developer tools, an established ecosystem and marketplace, and a path for developers to use their Silverlight and XNA Framework skill sets, we are delivering an application platform that is simple, powerful and inspiring."
Free Tools for Windows Phone 7 Series Developers and Designers
To further support an end-to-end development experience, Microsoft announced the availability of comprehensive tools support for Windows Phone 7 Series. The easy-to-install package includes previews of the following:
| • | Microsoft Visual Studio 2010 Express for Windows Phone. |
| • | Windows Phone 7 Series add-in to use with Visual Studio 2010 RC. |
| • | XNA Game Studio 4.0. |
| • | Windows Phone 7 Series Emulator for application testing. |
| • | Expression Blend for Windows Phone Community Technology Preview (available as a separate download). |
A Marketplace for Windows Phone 7 Series Applications.
Microsoft also showed how developers and designers will be able to bring applications and games to market with a new Windows Phone Marketplace. The Marketplace features a panoramic design and active merchandising to increase the discoverability of games and applications, and supports one-time credit card purchases, mobile operator billing and advertising-funded applications. The Marketplace will also enable customers to try applications before buying them and allow developers to cross-promote their applications through deep linking.
Several leading companies will be creating exciting applications and games for Windows Phone 7 Series. They include The Associated Press, Archetype International Inc., AWS Convergence Technologies - WeatherBug, Citrix Systems Inc., Clarity Consulting Inc., Cypress Consulting, EA Mobile, Fandango Inc., Foursquare Labs Inc., frog design inc., Glu Mobile Inc., Graphic.ly, Hudson Entertainment Inc., IdentityMine Inc., IMDb.com Inc., Larva Labs, Match.com LLC, Matchbox Mobile Ltd., Microsoft Game Studios, Namco Networks America Inc., Oberon Media Inc., Pageonce Inc., Pandora Media Inc., Photobucket Inc., PopCap Games Inc., Seesmic, Shazam Entertainment Ltd., Sling Media, SPB Software Inc., stimulant, TeleCommunications Systems Inc., Touchality LLC and Vertigo Software Inc.
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