WIRELESS AND MOBILE NEWS

LG has partnered in marketing Iron Man 2, from Marvel Studio and will promote the Android phone the LG Ally. The LG Ally is the first Android with an exclusive augmented reality app.  The LG Ally is touchscreen handset featuring a full slide out QWERTY keyboard. They claim that the LG Ally is the ultimate complement for technology enthusiasts like Tony Stark. It will be available May 20.

A commercial will tout LG's first Android mobile smarpphone the LG Ally.  Buyers of certain LG phones will get Augmented Reality enabled Iron Man 2 comic book with the purchase of selected LG handsets.

There will exclusive New York event that will celebrate the launch of LG Ally and will feature futuristic technology from the LG Design the Future Challenge.

LG has developed a micro site with LG Ally information downloadable Augmented Reality apps and sweepstakes with the chance to win tickets, phones and incredible LG prizes.
There is also an online game, where fans can participate in exciting film-themed activities

A special edition Iron Man 2 comic book created by Marvel will be given away with the purchase of an LG Ally, LG Chocolate Touch and LG enV Touch mobile phone. The comic book will feature a variety of Augmented Reality experiences and will also provide consumers with text messaging short codes to access exclusive Iron Man 2 content.

LG Ally can download the Augmented Reality app, featuring exclusive Iron Man 2 content, at www.lgim2.com or by texting 95173 from their mobile phone. Present throughout Iron Man 2, LG Ally allows users to explore and experience Augmented Reality through built-in applications and software

There will be TV advertising, in-store point-of-purchase materials, retailer circular ads, dealer sales incentives, and digital and mobile campaigns, from April 25 through May 22.

Consumers can text LGIM2 from their mobile phone to 95173 to receive exclusive Iron Man content, download the Augmented Reality application on their LG Ally phone and enter the sweepstakes for a chance to win the ultimate Iron Man 2 prize package:

• LG Ally and 1 year FREE service contract
• 2 tickets to the U.S. premiere of a Marvel movie
• 55-inch class LG "Infinia" LED HDTV and LG Network Blu-ray Home Theater System

LG will host an event in New York on May 11 that will engage movie fans and gadget gurus alike. The event will boast a variety of Augmented Reality experiences as well as give attendees a hands-on look at the LG Ally. The event will also feature three futuristic concept phones from the LG Design the Future Challenge.