According an About.com study lots of consumers are planning to buy electronic products this year:
Overall, the study showed that after delaying purchases in 2009,
consumers are re-entering the electronics market but as smarter
shoppers. Consumers are ensuring the products are worth
rather than impulse buying. Advertisements that are informative
new electronic products and that compare features are also more
appealing to buyers, which will activate consumers to do more
and comparison shop.
"The study revealed that need-driven users returning to the
market seem activated by ads to do more electronics research,"
Minskoff, vice president, marketing, the About Group. "They're
driven to interact with brands by ads that both inform them about
features and ease the comparison shopping process. One implication
that comprehensive, informational, rich media ads that highlight
priority features and their benefits could increase users' brand