The Mobile Entertainment Fourum has announced the winners of the Meffys for 2010. NCAA March Madness was an App Store Blockbuster. The best mobile conneted device was the MiFi mobile hotspot, while Shazam won for music service, Flirtomatic was a social media winner and Layar bested augmented reality.
This year's prestigious Meffys Outstanding Contribution award went to Dr. Andrew Hsu, the inventor of modern touchscreen technology for mobile handsets.
- The Meffys 2010 Winners are:
- Ad Campaign -Fancharge for 'Go! Go! Lions Baseball'
- App Store Blockbuster- CBS Mobile for 'NCAA March Madness
- on Demand'
Business Intelligence - Motally for 'Motally'
- Consumer Experience - FindaProperty.com for FindaProperty
- Content Discovery & Personalization -Taptu for 'Touch Search'
- Cross Platform Content - Zed Group for 'Planet 51'
- Cross-Platform Technology - MTS for 'Omlet.ru' -
- Games- PopCap for 'Plants vs Zombies'
- Innovative App - CBS Mobile for 'CW City-Wize iPhone App'
- Innovative Business Model -Mob4Hire for 'Crowd Sourced Mobile
M-Commerce - Wau Movil for 'First Gateway Service Offer in Latin
Mobile Connected Device -Novatel Wireless for 'MiFi Intelligent Mobile
- Mobile First Innovation - Tata Teleservices for 'English Seekho'
- Music Service - Shazam for 'Shazam Encore'
- Social Media - Handmade Mobile for 'Flirtomatic'
- Technology Innovation - Layar for 'Layar Reality Browser'
- TV & Video Service- CBS Mobile for 'TV.com Android & iPhone
Dr. Andrew Hsu created the complex technology "Transparent Projected Capacitive Touch Screen" which is the basis for the modern touchscreen handset. Dr. Hsu's groundbreaking technology has revolutionised the mobile media landscape, turning the modern day smartphone into a key media discovery and consumption touch point. In 1999, Dr Hsu filed his ground-breaking patent and spent the next seven years trying to convince the industry to adopt the technology. In 2006, handset manufacturer LG trialled it for the first time on their Prada phone, predating the iPhone. Today, Dr. Hsu's employer, Synaptics, in the Silicon Valley, is one of the leading suppliers of Projected Capacitive Touch technology to handset manufacturers worldwide.