Through this program, developers have access to RIM’s many advertising network partners and can select which networks will get their inventory.
Agencies and advertisers will be able to work with the advertising networks they know, leveraging existing relationships, while maintaining control of their creative processes. Under the program, developers get an industry standard 60 percent of the advertising revenue.
The BlackBerry Advertising Service includes three key components: a simple-to-integrate SDK, a mediation platform and a growing slate of advertising networks.At launch, the BlackBerry Advertising Service will offer developers and advertisers the opportunity to work with many advertising networks, including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. Advertising networks, such as Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where and xAD, as well as rich media advertising platform Medialets, are expected to join the service in the coming months.
Several BlackBerry Alliance members have already tested the BlackBerry Advertising Service as part of an early access program and are looking forward to the opportunities it brings.
The new BlackBerry Advertising Service SDK is available now at www.blackberry.com/developers/advertisingservice.