Verizon, iPhone & Houston Tops for Mobile Video, Says Mogreet

lookatphone.JPGVideo-based mobile marketing platform provider, Mogreet, released its Q3 2010 mobile marketing analytics report today, which reveals
consumer behavior patterns for mobile marketing campaigns that
integrated mobile video messages on Mogreet's mobile messaging platform
during the quarter.  Verizon was the top carrier followed by AT&T, T-Mobile, Sprint and Boost.  As far as handsets go, the iPhone came in first, followed by LG enV models and the BlackBerry Curve.

Mobile video messaging views by mobile carrier:

  • Verizon Wireless - 36.8%.
  • AT&T - 31.4%.
  • T-Mobile - 12.5%.
  • Sprint - 11.0%.
  • Boost - 1.6%.

Mobile video messaging views by handset type:

  • Apple iPhone - 7.4%.
  • LG enV 3 - 4.0%.
  • LG enV Touch - 3.8%.
  • LG enV2 - 2.3%.
  • BlackBerry Curve - 2.2%.

Mobile video messaging views by region:

  • Houston, Texas.
  • South Carolina.
  • Phoenix.
  • Atlanta and suburbs.
  • New York City (except Manhattan).

"Our research
shows that mobile video messages are being viewed across many different
demographic groups, underscored by the fact that over 88% of MMS
messages were viewed outside of the top 10 metro areas last quarter,"
said James Citron, CEO, Mogreet.  "Brand
marketers have a great opportunity to reach a wide range of consumers
via personalized, relevant mobile marketing campaigns and they can reach
over 80% of mobile phone subscribers with mobile video, since most
feature phones have MMS capabilities.  This ability to provide
stimulating, relevant, value-driven data to a wide consumer base is one
reason MMS is becoming the technology choice of major brands to reach