The iPad used to be the only tablet in town, now 52%, of tablet owners report owning an iPad, compared with 81% a year ago. 48%, now own an Android tablet; about half of them, 21% own Kindle Fires.
Many of those surveyed revelaed that tablet owners are spending more time with news on their tablets.
73% of adults who consume news on their tablet read in-depth articles at least sometimes, including 19% who do so daily. Fully 61% of smartphone news consumers at least sometimes read longer stories, 11% regularly.
Browsers Rule News
- Fully 60% of tablet news users mainly use the browser to get news on their tablet, just 23% get news mostly through apps and 16% use both equally.
- Aapp news users-and those who use both apps and the browser equally-remain in many ways more engaged and deeper news users than those who mostly use their browser.
- The browser is preferred on the smartphone as well (61% get news mostly through a browser, 28% mostly through apps and 11% use both equally)
- Consuming news (everything from the latest headlines to in-depth articles and commentary) ranks as one of the most popular activities on the tablet higher than email, social networking and gaming.
The study is based on a survey conducted from June 29 to August 8 among 9,513 adults including 4,638 mobile device owners. The survey updates trends from a comprehensive, first-of-its-kind study of news consumption habits on tablets conducted a year ago by both organizations.