While the Samsung marketing machine churns out celebrity endorsements, videos and tips, sales are growing quickly. Samsung is beating out Apple by playing a different game that is more ethnically diverse.
The Samsung Galaxy S III model has garnered over 30 million sales in five months since its debut in May beating out its predecessor the Samsung Galaxy S II which sold 10 million devices in hundred 50 days. The well-reviewed Samsung Galaxy S3 has been one of WiMo News' most popular smartphones for tips and tricks.
Research firm IDC reported Samsung was the top maker in the global smartphone market in the July-September third quarter with 56.3 million sales, more than double Apple's 26.9 million iPhone sales.
The Samsung Galaxy Note II, the second phabuolus phablet, sold 3 million units in just one month since it world-wide release. Samsung sold over 10 million of the original Samsung Galaxy Note phablets in the first nine months of sale.
When the Samsung Galaxy Note 2 was announced at an event in New York City, Kanye West performed. In Hollywood Christina Aguilera, Liam Hemsworth and Octavia Spencer noted their favorite Note 2 features.
The Samsung Galaxy Note 2 spokesman is NBA player LeBron James who is seen in a commercial using the Samsung Galaxy Note II. When he lifts the SG Note 2 to his ear, it actually looks like a small phone. It makes sense since he is 6'8" tall and weighs 250 lbs that he would dwarf the Samsung Galaxy Note II's 5.5" screen. His kids draw a funny hair style on a picture of him. At Escobar's barber shop he watches a video. He listens to music on his way to the game. Tweets a photo of his gold shoes and is cheered in 90 second video that follows.
Many of the A-List celebs who promote the Samsung Galaxy Note 2 are African American or Hispanic. We suspect that Samsung has found a great market. Previous studies showed that both African Americans and English speaking Latinos are as likely as whites to own any sort of mobile phone, and are more likely to use their phones for a wider range of activities.
Jimmy Kimmel Lives' Guillermo in a Samsung Galaxy Note II commercial has a tablet and phone bump into each other can share videos by bumping phones and want to make a sexy baby. Meanwhile Apple advertised it's new iPad mini with blank white space.
LeBron James missed our favorite feature of the Samsung Galaxy Note which is handwriting recognition.The handwriting recognition was so good using the S Pen on the original Samsung Galaxy Note, I was able to take one and write an entire article at at the beach. Compare the Samsung Galaxy Note II vs original SG Note.
Features of the Samsung Galaxy Note II include Android Jelly Bean, quad core 1.6 1.6GHz processor, 16GB storage on board, microSD slot, 8MP camera with built-in flash, S Pen, front 2MP camera, Bluetooth, 3100 Ah battery, mobile hotspots, Wi-Fi and S Pen.
The Samsung Galaxy Note II is now available from Sprint, T-Mobile, AT&T and U.S. Cellular. Verizon Wireless preorders are set for November 27 delivery. Chitika insights showed a strong start for the Samsung Galaxy Note II web usage with T-Mobile in the lead at 53%, followed by Sprint 42% and U.S. Cellular at 5%.
This list price for the T-Mobile Samsung Galaxy Note II with certain plans is $369.99, Wirefly has a special deal $279.99 for new and upgrades. Most other carriers show a list price of $299 with a contract.
We ask our readers does the racially diverse marketing by Samsung, make you like their products more or less?