Google Selling Adsense on Mobile Phones

SAN FRANCISCO, Sept. 17 --  Google
said Monday that it would begin selling ads on Web pages that are
viewed on mobile phones. The new AdSense for Mobile, creates a
cellphone advertising network in which Google would match ads with
the content of mobile Web pages, like it currently does online.

Google tested the system with a limited number of advertisers
and publishers this year. Today, it will be available to mobile
publishers in 13 countries, including the United States, Britain,
France, China and India.

September 17, 2007

Google AdSense for Mobile unlocks the potential of the mobile advertising market

The mobile device is fast becoming the world's most popular gateway
to information. In fact, there are currently more mobile devices
worldwide than personal computers and televisions combined.

As part of our ongoing efforts to develop new ways for users to find
the information they need anytime and anywhere, Google announced today
the availability of AdSense™ for Mobile, a program that contextually
targets ads to mobile website content. AdSense for Mobile also allows
AdSense publishing partners the ability to earn revenue from their
mobile websites through the targeted placement of mobile text ads. With
this program, advertisers can connect with the growing number of mobile
publishers, ultimately providing users with an enhanced mobile
experience that helps them find what they are looking for more quickly
and efficiently on the go.

AdSense for Mobile is intended for AdSense partners who have created
websites specifically for mobile browsers, and who want to monetize
their mobile content via contextual advertising. Like Google's other
AdSense products, mobile text ads run on an auction model. The system
automatically reviews the content of publishers' mobile websites and
delivers text ads that are relevant to the websites' audience and
content. Publishers earn money whenever mobile users click on the ads.

With this new program, the unmatched reach of the Google content
network is extended to the mobile platform. AdSense for Mobile provides
a valuable way to connect mobile users with the right ad at the right
time as they seek information on the go. AdSense for Mobile is now
available to all mobile publishers in 13 countries worldwide.

For more information, please see: http://adsense.blogspot.com/.

AdSense for Mobile will be available in the following countries: US,
England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands,
Australia, India, China, and Japan (available in the coming weeks).