Android is growing exponentially according the the latest Millennial Nedia report. Although Apple’s iPhone is the top mobile phone at 24.32% it’s follwed by the BackBerry Curve and Motorola Droid. Shopping app usage increased, most likely for Back-to-School shopping and smartphones usage increased.
The Android OS continued its huge growth on the Millennial network, and grew another 47% month-over-month. Since January, Android has grown 690%. Android also officially became the number two OS on the Millennial network (surpassing RIM.)
The Motorola Droid moved into the top three in July’s Top 20 Mobile Phones with 5% impression share. The Motorola Cliq Android device also entered into the Top 20 for the first time this month.
Apple ad requests increased 24% month-over-month, but are actually down 15% since January.
iPad ad requests grew 327% month-over-month.
BlackBerry apps represented 11% of the US Developer Platform Usage
Mix. This was a increase of 9%, and represents the increased importance
app developers are placing on the RIM platform.
Shopping and retail apps entered into the top 10 Mobile App Channels, perhaps reflecting a potential back-to-school trend.
Smartphones and connected devices increased their impression share
7%, and now represent 68% of the total impression share. This is an
example of the continued demand consumers have for a rich media
experience they cannot get on a feature phone.