Developer Choose Android and iPhone iOS, Tablets & Windows Phone 7, Says IDC & Appcelerator


The Appcelerator-IDC Q1 2011 Mobile Developer Report and survey shows
that Google's Android OS has almost caught up to Apple in smartphone development popularity and is
closing the gap in tablets.

The average developer is now building for four
different platforms.  Android and Windows Phone 7 are gaining.  Tablet development is also very popular, while interest in Google TV and Apple TV dropped off.

  • Android
    phone interest (87% 'very interested') rose 5 points to tie iPad and close to
    within 5 points of iPhone (92%).  Click on the chart to see choices.
  • Windows
    Phone 7 rose 8 points to 36% with developers indicating they are 'very
    interested' due to a better-than-expected launch.  Respondents said that Windows
    Phone's UI improvement was a critical factor for the increase.
  • Amazon's
    newly announced Android Appstore shows early promise.  While 82% of developers
    are interested in distributing their apps through the Android Market, 37% are
    interested in the Amazon Appstore, 13% for Verizon VCAST, and 9% for
  • Interestingly,
    developers are about equally as interested in the Mac App Store (39%) as they
    are in Amazon's new Android app store.
  • Tablet
    interest spikes across the board: Android Tablet interest jumped 12 points in
    three months to 74% of respondents saying that they are 'very interested' in
    developing for these devices.  Interest in BlackBerry Playbook nearly doubled
    from 16% to 28%.  iPad rose three points to 87%, while webOS Tablet interest
    remained flat at 16%.
  • For
    Apple, topping the iPad 2 wish list were: new camera capabilities, a USB
    connector, and an improved retina display.

proliferation of apps, devices, platforms, and capabilities has triggered a
race among businesses large and small to define a sustainable mobile strategy. 
This quarter, Appcelerator and IDC introduce a new "Mobile Maturity
Model" to identify three phases of mobility adoption shaping up in the
enterprise and consumer markets: 'exploration,' 'acceleration,' and

year, most respondents (43%) said they were in the 'exploring' phase of their
mobile strategy.  A simple app or two - typically on iPhone - and a focus on
free or $0.99 branded apps was standard practice.  This year, 55% of respondents
said they are now shifting into the 'acceleration' phase.  This phase is defined
by the following trends and mobile strategies:

  • On
    average, each respondent said they plan to develop 6.5 apps this year, up 183%
    over last year.
  • Businesses
    are increasingly taking a multi-platform approach.  On average, respondents said
    they plan to deploy apps on at least four different devices (e.g., iPhone, iPad,
    Android Phone, Android Tablet) this year, up two-fold over 2010.
  • Ubiquitous
    cloud-connectivity: 87% of developers said their apps will connect to the cloud
    this year, up from 64% last year.
  • Always
    connected, personal, and contextual: in addition to cloud services, integration
    of social and location services will explode in 2011 and will define the
    majority of mobile experiences this year.
  • Interest
    in commerce apps is also on the rise, with PayPal beating Apple and Google as the
    more preferred method for payments.
  • Business
    models are evolving to stay in lockstep with these more engaging mobile app
    experiences.  Developers are shifting away from free brand affinity apps and
    becoming less reliant on $0.99 app sales.  Increasingly, the focus is on user
    engagement models such as in-app purchasing and advertising, with mobile
    commerce on the horizon.
  • Outsource
    goes in-house: the enterprise takes control of its mobile destiny.  81% of
    respondents said they insource their development, with the majority saying they
    have an integrated in-house Web and mobile team.

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