The Appcelerator-IDC Q1 2011 Mobile Developer Report and survey shows
that Google's Android OS has almost caught up to Apple in smartphone development popularity and is
closing the gap in tablets.
The average developer is now building for four
different platforms. Android and Windows Phone 7 are gaining. Tablet development is also very popular, while interest in Google TV and Apple TV dropped off.
phone interest (87% 'very interested') rose 5 points to tie iPad and close to
within 5 points of iPhone (92%). Click on the chart to see choices.
Phone 7 rose 8 points to 36% with developers indicating they are 'very
interested' due to a better-than-expected launch. Respondents said that Windows
Phone's UI improvement was a critical factor for the increase.
newly announced Android Appstore shows early promise. While 82% of developers
are interested in distributing their apps through the Android Market, 37% are
interested in the Amazon Appstore, 13% for Verizon VCAST, and 9% for
developers are about equally as interested in the Mac App Store (39%) as they
are in Amazon's new Android app store.
interest spikes across the board: Android Tablet interest jumped 12 points in
three months to 74% of respondents saying that they are 'very interested' in
developing for these devices. Interest in BlackBerry Playbook nearly doubled
from 16% to 28%. iPad rose three points to 87%, while webOS Tablet interest
remained flat at 16%.
Apple, topping the iPad 2 wish list were: new camera capabilities, a USB
connector, and an improved retina display.
proliferation of apps, devices, platforms, and capabilities has triggered a
race among businesses large and small to define a sustainable mobile strategy.
This quarter, Appcelerator and IDC introduce a new "Mobile Maturity
Model" to identify three phases of mobility adoption shaping up in the
enterprise and consumer markets: 'exploration,' 'acceleration,' and
year, most respondents (43%) said they were in the 'exploring' phase of their
mobile strategy. A simple app or two - typically on iPhone - and a focus on
free or $0.99 branded apps was standard practice. This year, 55% of respondents
said they are now shifting into the 'acceleration' phase. This phase is defined
by the following trends and mobile strategies:
average, each respondent said they plan to develop 6.5 apps this year, up 183%
over last year.
are increasingly taking a multi-platform approach. On average, respondents said
they plan to deploy apps on at least four different devices (e.g., iPhone, iPad,
Android Phone, Android Tablet) this year, up two-fold over 2010.
cloud-connectivity: 87% of developers said their apps will connect to the cloud
this year, up from 64% last year.
connected, personal, and contextual: in addition to cloud services, integration
of social and location services will explode in 2011 and will define the
majority of mobile experiences this year.
in commerce apps is also on the rise, with PayPal beating Apple and Google as the
more preferred method for payments.
models are evolving to stay in lockstep with these more engaging mobile app
experiences. Developers are shifting away from free brand affinity apps and
becoming less reliant on $0.99 app sales. Increasingly, the focus is on user
engagement models such as in-app purchasing and advertising, with mobile
commerce on the horizon.
goes in-house: the enterprise takes control of its mobile destiny. 81% of
respondents said they insource their development, with the majority saying they
have an integrated in-house Web and mobile team.