Amazon.com sold four times as many Kindle products during Black Friday 2011 than last year, the company announced Monday. The Kindle Fire remained the bestselling product across all of Amazon since its introduction.
Dave Limp, Vice President, Amazon Kindle said, "We're seeing a lot of customers buying multiple Kindles - one for themselves and others as gifts - we expect this trend to continue..through the holiday shopping season."
The Kindle fire was afire at Target Black Friday where it was the bestselling tablet in Target stores.
Amazon claims that the Kindle Fire is the bestselling item on Amazon.com because it offers more than 18 million movies, TV shows, songs, books, magazines, apps and games - as well as free storage of Amazon digital content in the Amazon Cloud, Whispersync for books and movies, a vibrant, color touch screen, a powerful dual-core processor and Amazon Silk - Amazon's new revolutionary web browser for $199.99
A study showed that 19% of those surveyed said the wanted a Kindle Fire which is costs over $200 to make but sells for$199.99, one of the best values of the season for now since the $199 16GB BlackBerry PlayBook sold-out. ChangeWave research showed increased interest in the Kindle Fire.
The best features of the Kindle Fire are the dual-core processor, free Amazon Cloud storage, cloud accelerated mobile browser and of course the $199 price.
Shortcomings of the Kindle Fire include it uses Android 2.3(not a tablet OS) and lacks Bluetooth, cellular data, a camera and GPS which more expensive tablets usually have.
Amazon also saw good sales of the black and white e-ink Kindle line up that have reduced prices and are subsidized by advertising: the Kindle for $79 , Kindle Touch for $99 and Kindle Touch 3G for $149 (lowest prices include sponsored special offers.)
The basic Kindle costs$79 or $109 without sponsored advertising. It has Wi-Fi, 6"inch e-ink display and one-month of battery life.
Kindle Touch is a new addition to the Kindle family with an easy-to-use touchscreen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch is also lighter, smaller, eliminates battery anxiety with extra-long battery life and holds thousands of books. Kindle Touch costs $99 or $139 without special offers is available to customers in the U.S. for preorder now and ships November 21.
Kindle Touch 3G, is a new addition to the Kindle family for readers who want the top of the line e-reader. Kindle Touch 3G offers the same new design and features of Kindle Touch and free 3G. Kindle’s free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot – you simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there’s no monthly fee or annual contract.
The Kindle Touch 3G costs $149 or $189 without special offers.