Adobe surveyed U.S. retail web visits. tablet visitors spent more per purchase than visitors using smartphones or traditional desktops and laptops. Adobe believes that tablet visitors were the most valuable online customers in 2011.
Tablet online retail visitors were more likely to buy products than smartphone or traditional computer web visitors and spent as much as $20-$50.00 more than other visitors.
The survey found:
- Tablet visitors were nearly three times more likely to buy products and services online than smartphone visitors and were nearly as likely to purchase as desktop/laptop visitors.
- Conversion rates and average order values on Black Friday and Cyber Monday rose above their 2011 Holiday and Calendar 2011 averages.
- Tablet Visitors are rapidly growing in size. Although they generate a small portion of total website visits, their share of total visits increased from 1% to 4% in just 12 months.
- Tablet visitors spent 54 percent more than smartphone visitors and 21 percent more per purchase than desktop/laptop visitors..