While Samsung and Apple battle out patents in the courts, it seems to be good PR for the Samsung Galaxy S III. While comparisons mount, so do sales.
According to research, the Samsung Galaxy S III continues to grow in sales even with Apple and the iPhone 5 winning in court and launches. There has been a flood of comparisons made with buyers choosing the S3 over the iPhone 5. Upon the release of the iPhone 5, Samsung ran an add comparing the two (read iPhone 5 vs Samsung Galaxy S III comparison).
Recently, IHS reported that the Samsung Galaxy S3's touchscreen is 1.1 millimeters thick and offers the full color gamut of the NTSC standard while the iPhone 5's display is 1.5 millimeters thick and offers 72 percent of the standard color gamut. Display Mate on the other had rated the iPhone 5 screen higher. Here's where things get subjective. The bottom line is that the consumer can look at both screens and see which one he/she prefers. The SG S3 has a much larger screen which in ways makes it easier to see. We've also noticed in the past, that people who wear corrective lenses have found that they don't need them as often to view a Super AMOLED screen.
What's the reason for the difference? IHS pointed out that the iPhone 5 case remains thinner than the Galaxy S III, and its display color gamut is more than sufficient for most users. The choice follows Apple’s philosophy of selecting features designed to yield profitable products that deliver a superior customer experience, rather than of providing technology for technology’s sake.
Research firm Localytics found that there were spikes in sales of the Samsung Galaxy III after the August verdict and iPhone 5 announcement most likely due to comparison articles following each event. Sales of the Samsung Galaxy S III are growing at an average of week-over-week growth of 9% means that every week 9% more Galaxy S3 handsets were added than the week before. This also means that the growth effects are cumulative, so while the Samsung device’s weekly new device growth slowed some weeks, it is still adding handsets at a remarkable rate.
Meanwhile ComScore reported that even in August pre-iPhone 5 launch iOS smartphone share increased 2.4% to 34.3% from 31.9% in May. Android increased 1.7% from 50.9% to 52.6%, while Microsoft's Windows Phone and RIM's BlackBerry declined.
Another reason why the Samsung Galaxy S III may be selling well is that it is highly discounted across carriers. Amazon.com dropped the price of the Samsung Galaxy S3 16GB model in all colors from AT&T, Sprint, and Verizon Wireless to only $99 for new individual and family accounts. Launched in June there have been over 20 million Samsung Galaxy S III smartphones sold worldwide. Reviewers raved over the gorgeous 4.8? Super AMOLED touchscreen, S Beam, faster processor, Android 4.0 ICS, new camera tricks and nifty new software. The best deal we can find from T-Mobile SG S3 is $199.99 with a new contract from Wirefly .