The latest iPad mini ads could be considered true or false advertising.
The most trafficked roadways in Los Angeles are plastered with iPad mini billboards, which say nothing but imply a lot. The latest television iPad mini TV commercial also states nothing which may lead buyers to believe things about the iPad mini which are not true.
Billboard Hit & Run?
Let's look at the billboard ads with the title "iPad mini" with lots of white space and a hand holding the iPad mini, showing its smaller size. Some billboards are in landscape and there is one in West Hollywood that is vertical jutting into the sky. Many people who know nothing about iPads will assume that all the iPad mini is is a smaller version of the latest iPad.
The piano commercial shows a full size iPad with fingers playing the base lines for "Heart and Soul." Then it shows the iPad mini and fingers playing the melody of the song.
Both of these ads imply that the iPad mini is in fact just a smaller iPad. Depending upon which iPad you compare it to, however, it has weaker less powerful specs.
So What's the Big deal? (Or shall we say what's the small deal?)
The latest iPad with the Retina display has a 2048x1537 pixel resolution while the iPad mini has a 1024x768 resolution, the same as the iPad 2. The iPad mini has a slower dual-core A5 processor than the dual-core A6x with quad-core graphics of the iPad Retina. The iPad mini when connected to cellular data networks requires a Nano-SIM while the iPad 2 and iPad Retina use Micro-SIM.
Some may consider the commercial and ads brilliant because by not saying anything technical about the iPad mini, all they show and therefore tell is that the iPad mini is a smaller iPad. They neglect to show which iPad model it is smaller than, the iPad mini bears the most resemblance in specs to the iPad 2, except for having a lightning connectors and Nano-SIM (for cellular data only).
What's in a Name?
Apple has also done a good job of naming iPads so that is confusing. The last iPad that came out was not called the iPad 3 but the new iPad. That third generation iPad is now no longer available.
Jimmy Kimmel called the iPad mini a smaller version of the iPad.
Kimmel also said,"Anyone standing in line for an iPad mini in New York or New Jersey this weekend should be punched in the throat. Right? If they have that kind of time, volunteer or something."
Kimmel's parody of Apple commercials is show below. It was made even more ironic by the fact it shown in an iPad frame. The parody punctuates the twisted underlying truth about all iPads and iPhones -they are all just iPods that you keep having to pay more for. In a another ironic twist the Kimmel parody has had double the views on YouTube than Apples own iPad mini commercial.
The description for the YouTube states, "The iPad mini. It's every inch an iPad."
Yeah, but what model?