T-Mobile has been aggressively finding new ways to lure customers. First it changed the way plans are sold and now it's making world travel a lot easier and cheaper. It is also going 4G LTE throughout the nation.
Tonight at an event in Bryant Park, where Shakira performed. T-Mobile announced that its 4G LTE network reaches over 200 million people in 223 metro markets in the U.S.
T-Mobile will also offer unlimited global data to over 100 countries at no extra cost for Simple Plan subscribers.
"You can't leave the country without coming home to bill-shock, said Legere, "So we're making the world your network - at no extra cost.
T-Mobile earlier today, showed a new magenta globe teaser page that "The world is your network at no extra charge."
The new global coverage will be in over 100 countries, starting October 31 business or individuals will get unlimited data and texting to 100 Simple Global countries.
Existing Simple Choice customers with qualifying plan option will have global coverage automatically added to their plan by October 31st.
Another plan is the Stateside International Talk and Text feature that costs $10 a month for Simple Choice plan subscribers. Customers never pay more than 20 cents a minute to any number in any Si[mple Global country, including mobile to mobile. Calls to landlines in more than 70 of these countries are unlimited and included at no extra cost. Unlimited texting is also included to all countries.
T-Mobile's CEO John Legere Tweeted this morning, "Today is the day! The day we change the way the world uses their phones! You ready? #unleash."
Global roaming with most U.S. carriers is very expensive. T-Mobile noted that hen U.S. customers use their phones abroad, their costs often total $1,000 a day or more. So more than 40 percent of customers turn off data roaming completely. Another 20 percent more say they would if they knew how.
Tonight Shakira is performed at the event where T-Mobile will revealed the Un-Carrier 3.0 which is the world roaming option.
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