iPhone, BlackBerry Curve, BlackBerry Pearl, G1 and BlackBerry Storm Top Impressive Impressions Smartphones, Says Milennial


Millennial media published their first industry-first snapshot 2009 Year-in-Review Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.).

Here are Some of their Mobile Marketing Stats:

  • Brand business grew 756%.
  • Average deal size increased 353% year-over-year.
  • Top Ten 2009 Advertising Verticals by Spend (this will likely radically change in '10, with Pharma, auto, and retail leading the charge)
  • Non-U.S. impressions increased 117% year over year (Europe primarily drove this large increase)

Increased Impressions

  • 357% increase in Apple OS impressions.
  • 90% increase in RIM OS impressions.
  • Of the top 5 devices on the network three are BlackBerry devices.
  • Top ad impression are on the iPhone, BlackBerry Curve, T-Mobile G1 and BlackBerry Storm.

This year-end summary is based on observed traffic, server log reports, etc., on our network. Since Millennial Media is the largest mobile ad platform, we anticipate much of this data is fairly representative of the mobile ad industry as a whole.

BlackBerry Storm Apps and BlackBerry Tour Apps lists.

Top Ten (Plus) Best Coolest Free Android an' Droid Apps Review of Reviews.
Review of Reviews Best Top Free Android Apps T-Mobile G1 and T-Mobile myTouch 3G.