BlackBerry Poynt App Gains Points & Repeat Customers - 400,000 Users

poynt-for-blackberry.jpgMultiplied Media Corporation announced that Poynt their local searcyh app has surpassed 400,000 users.  It' nice to know because we named Poynt our "BlackBerry Storm App of the Day" on February 15.

Every day, between ten and 15 percent of Poynt's user base is
active, performing an average of two queries each. The weekly return
user number averages 40 percent and over 75 percent of users used Poynt
in the month of April, generating over 1.5 million queries. As
additional features, such as people and restaurant search, are
integrated in the coming months, it is projected that the average
number of daily queries will increase by ten percent and repeat usage
will be even stronger.

Andrew Osis, CEO, Multiplied
Media, said, "We are extremely
pleased to be well above industry norms in terms of continued
application usage.

The Poynt application is available for the BlackBerry Pearl
and BlackBerry Curve series smartphones, as well as the
BlackBerry Bold and BlackBerry Storm and takes advantage
of capabilities including locates by GPS and cell tower,
click-to-call, click-to-map and click-to-view-website.

Poynt for BlackBerry smartphones includes such rich features as:

  • Cell-site
    locates - Cell-site locates allow Poynt to quickly
    access a user's general location while awaiting a GPS lock.
  • GPS - the GPS
    functionality has been optimized to provide faster accurate locates.
  • Enhanced User Interface - Poynt's
    UI was developed specifically for BlackBerry smartphones to provide
    users with an immersive, easy-to-use and visually appealing experience.
  • Mapping
    Integration - Poynt is fully integrated with both
    BlackBerry® Maps and Google Maps.
  • Address Book Integration - Users
    can add frequently accessed listings to their BlackBerry Address
    Book, providing convenience for future lookups.
  • Share Search Results - Integration
    with BlackBerry Email
    allows users to easily share listings with friends and colleagues.
  • Movie
    Module - Users can plan their night at the movies by
    seeing what is playing near them, watching trailers, viewing showtimes,
    reading reviews, cast and synopsis, and purchasing tickets.
  • Theater
    Details - Users can get information on seating layouts,
    wheelchair accessibility and number of screens.
  • Add to Calendar Option - Users
    have the ability to add movie search results to their BlackBerry Calendar
    by date and showtime, as well as invite friends to join them. Ticket
    purchase links are also included.

Poynt is a free applicationand is available to BlackBerry smartphone owners in Canada, the United States and Germany. Poynt is available for download on BlackBerry App Worl(www.blackberry.com/appworld) or by visiting http://m.mypoynt.com from your BlackBerry Browser.


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